Food is a necessity, increasingly delicate in the current international instability, but also a great opportunity for storytelling, which is primarily projected to respond to community needs and to be an element capable of activating interest from outside territorial boundaries. Placing emphasis on the theme of food is functional to the current cultural transfiguration in society of the “good to eat” image as “good to see and think about.” Language, culture, cultural heritage, symbol, habitus, and lifestyle are all neuralgic elements for rethinking rural development, which need structural interventions on marketing issues and the role of digital, open services and tools that can contribute operationally to reactivate relationships that the global market has loosened and that lay at the foundation of development.
It is for this reason that the Amerino© project aims to create new tools for this territorial compartment, intervening primarily on five axes:

the administrative infrastructure, with the rethinking of the role of municipalities in food policies;
the digital infrastructure, with the creation of a “virtual square” capable of bringing together supply and demand even beyond the aspects of product sales;
the communicative infrastructure, with the creation and enhancement of the brand “Amerino©” to which will be associated a distinctive visual identity that will be used for the marketing and communication campaign, in order to promote the identity excellence of this territory, in the areas of food and wine, culture, landscape, art and folklore;
the narrative infrastructure, with the rethinking of new forms of territorial storytelling;
the relational infrastructure, with actions aimed at the participation and integration of the territory’s stakeholders so as to broadly involve the entire Amerino territory by creating and strengthening the networks of proximity.

In fact, the path of the Amerino© project proposes to put in synergy a series of actions, services, tools and events that can succeed in bringing out the values inherent in the relationships of proximity, proposing actions on the identification of products, the construction of common services, the enhancement of places and events. In this perspective, the involvement of local farms and production becomes driving and preponderant, the producers are in fact, in this perspective, seen as ambassadors of the typical landscape, rural and productive characteristics of the territory, but they are also unique witnesses of the production sector and also of the needs of the territory and as entrepreneurs on the territory and as private citizens.