The “Amerino Tipico” Food District is born.

Participation in the project is open to agricultural producers and tourism, economic, and cultural operators, united by the common interest in a joint action to promote the territory, focusing on the central role of food and the rural landscape.

Amelia, 30 june 2023 – The new ‘Amerino Typical Food‘ District was formally established on June 22nd, concluding a lengthy administrative process. It builds upon the experience of the existing project named “Amerino©: Integrated Actions for the Territorial Food Strategy of the Amerino Landscape,” aiming to become a new model for the development of the involved territories.

The establishment of the Food District, aiming to promote the enhancement of agricultural and agri-food productions while simultaneously safeguarding the rural landscape, to the mutual benefit of the numerous stakeholders operating in the area, from the production chain to local tourism and cultural offerings, saw the participation of several public entities as signatories: the Local Action Group (LAG) Ternano Association, Confartigianato Imprese Terni, Confcommercio Imprese per l’Italia – Umbria, Italian Farmers Confederation (CIA) Umbria, National Confederation of Crafts and SMEs (CNA) Umbria, and the Provincial Federation of Direct Farmers Terni.

Furthermore, the ten municipalities belonging to the Amerino area also participated in the establishment process of the Food District, which is characterized by a specific historical and homogeneous territorial identity: Amelia, Alviano, Attigliano, Avigliano Umbro, Baschi, Giove, Guardea, Lugnano in Teverina, Montecchio, and Penna in Teverina.

The newly established Food District, which places the value and role of agri-food assets at the center of its action, fits within a framework of projects that have long seen the municipalities of Amerino engaged in implementing a territorial strategy based on inter-municipal collaboration between public and private sectors.

As emphasized by Laura Pernazza, Mayor of Amelia, “one of the objectives that the ‘Amerino Tipico’ project, from which the new reality of the Food District takes its name, had already set from the outset, was precisely for the collaboration already in place between public and private entities in the territory to find continuity and an ideal fulfillment in the establishment of a Food District. This would allow the valuable experience built up previously to be brought together as an added value, leveraging a well-established relationship of virtuous cooperation between entrepreneurial and associative private entities and the public administration.”

Building on the network of relationships that have already been established over the years among agricultural producers and other local businesses, with the aim of promoting an integrated approach to agri-food products, rural landscapes, cultural heritage, and the territory as a whole, “the institutions” – as Laura Pernazza continues – “will acknowledge the existing relationships and support the Food District also through tested methods of territorial and landscape management, accommodating the needs of producers focused on quality, accustomed to working together and in close synergy with the public.”

“After the signing of the founding act of the Food District by public entities,” concludes the Mayor of Amelia, “private entities, agricultural producers, and tourism, economic, and cultural operators linked to the territory and interested in working together to promote it can now join the project.”

The “Amerino Tipico” Food District, starting from an already outlined path and a shared vision but open to new collaborations, designs a strategy of territorial innovation that revolves around the central role of food and the rural landscape, developing along five main directions: the innovation of public administration and local institutions, which engage in a spirit of service for the growth of the territory; digital innovation, aimed at simplifying and optimizing relationships through internet connections, with the perspective of facilitating the meeting between supply and demand; storytelling innovation, experimenting with new modes of interpretation and narration of the quality characteristics of places; marketing innovation through the definition of a brand capable of identifying and making both products and their territory of origin immediately recognizable; finally, the search for full community involvement, defining synergies with local institutions and the various entrepreneurial and associative entities that intersect operationally in food-related themes.

With the aim of fostering innovation in relationships between farmers and municipal institutions, and recognizing the leading role of public administration, the Food District will pursue, among its objectives, the establishment of a single office dedicated to food-related issues, as well as those closely connected to tourism, landscape, and the promotion of the territorial brand. The goal is to comprehensively enhance the places, also encouraging the emergence of new entrepreneurial and associative entities, and ensuring easier access to dedicated funding for specific projects.

To join:

https://www.amerinotipico.it/distretto-del-cibo-amerino-tipico/